Calgary Lead Generation

Calgary Lead Generation

In order to create leads for your business, you must be in constant communication with potential customers. Talking with current customers, family, friends or even strangers could help increase your chances of gaining new customers and maintaining a larger customer base. One of the best ways to communicate with people that you are trying to get to know is through the telephone.

Even though our world is more based on the Internet now, a phone call to a new or prospective client can show that you care about them as a client and that you are dedicated to their needs. Below is a sample lead generation calling script that you could use when you are trying to gain more customers.

Water Pump Company Lead Generation Script

Hi my name is ___________________ and I’m calling on behalf of [Company name] [in Calgary or here in Calgary or in Vancouver or here in Vancouver or in Edmonton or here in Edmonton].

Gatekeeper 1

Can I please speak with __________________________

Gatekeeper 2

We provide rentals, sales, and service of pumps, generators, light towers and associated equipment.

We’d like a chance to introduce our product line to him/her.

Gatekeeper 3

We’re new to the area/ just opened a branch and would like to spend 5 minutes seeing if what we could help make life easier. Regarding things like large-scale water transfers

When things get busy from flooding or major operations, getting a pump can be difficult. So, having another option on your contact list is a good thing.

Objection 1: We don’t need pumps. We carry a large inventory of light towers and generators.

Close: What I’d like to do is ask for 15 minutes next week so __________________________ can better introduce you to our product line.

 

Introduction & Pitch 1

Hi my name is ___________________ and I’m calling on behalf of [Company name] [in Calgary or here in Calgary or in Vancouver or here in Vancouver or in Edmonton or here in Edmonton].

In your business do you ever have a need for pumps, light towers, or generators?

[pause]

If No -> We’ve worked with several companies similar to yours. Might there be someone else in your company who would have a need for pumps, light towers, or generators?

If Yes -> Which of these products do you tend to use? (Focus rest of pitch on that/those).

Special Note: At this point, you might be able to book an appointment.
Feel it out if the timing is right to ask. See CLOSE below.

[Company name] has four locations in Western Canada including BC.

 

On Water: We handle the biggest to the smallest pump needs. From 2 million cubic meter water transfers right down to basement sump pumps. Pump equipment includes

  • Custom fabrications
  • Diesel
  • Submersibles
  • Fish Screens
  • Air operated diaphragm
  • Gas powered
  • Well Point Dewatering jobs
  • And more.

We’re A-rated with the Better Business Bureau, C-core and PICS certified.

On Generators: We have 6 kilowatts to 1 Megawatt generators in stock.

On Lighting: We have lighting configurations from 6KW to 20KWs with a fleet of over 70 light towers.

 

[Company name] Information:

Website

Address

Phone Number

Representatives:

  • Name of employee – their business location
  • more..

Tips and Objection Handling:

  1. Campaigns should be geo-focused for the above reps.
  2. Our biggest advantage is our [main product] (brand name). They get the most water flow and pressure using less diesel and are significantly faster.
  3. We’re competitive on price. We make our own pump skids ourselves so we have less markup.
  4. We’re a private company so we’re very easy to deal with.  [The owner] is only a phone call away to make a decision.
  5. We service our own equipment and we can service what you already have

 

Calgary Online Marketing

After reading the script above, you can see how a well-planned phone call can potentially lead to new interest in your company or products. If you are interested in any marketing online digital assistance, send David Howse an email at david@davidhowsemarketing.com.