Marketing Academics

Marketing Academics

Social Networks for Customer Service and Recruitment

Social networks are the buzz phrase of the day. With an adoption rate among those under 24 that could be described as phenomenal, the trickle-up to the corporate power base has hardly been less enthusiastic. Because of the relatively short history of socials networks (an adjunct to Web 2.0), little in this paper should be considered fact after a few months of its completion.

This paper has been written in a way that assumes an above average technical and social knowledge of the reader and the knowledge of what a social network actually is. An attempt has also been made in balancing theory with current practical examples and useful tips.  It will explore human resources and customer service functions of social networks. I would like to thank Mr. Dan Kazakoff and Mr. James Clark for the opportunity to research and write this paper. For assistance in providing the most recent information I would like to thank Mrs. Debbie Landa, CEO, Dealmaker Media; Mr. Danny Robinson, CEO, Strutta; and Mr. Kris Krug, President, RainCity Studios. Also, without realizing the significance, many of the sources of the cited magazine articles, various CEOs and marketing managers, are my Facebook friends with whom I have regular conversations. I take much pride in being solicited friendship from these people or receiving compliments on the various posts that I regularly make on blog sites or socials networks. Therefore, I ask the readers of this paper to also consider my opinions on the matter to be well tested and quite valid. Completing this project has been a pleasurable experience.

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